題目

?Suggest one other course of action that AB might follow, explaining what you consider to be its?merits and demerits when compared with your answer at (a) above.?

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考點(diǎn):Chapter6Short-termdecisions

?Alternative course of action?

(i) Produce enough units of X in the next 13 weeks to use up existing inventories of direct?materials.?

(ii) Start sales of Y as soon as possible, and offer customers the choice between X and Y. Since?X is an inferior compound, it would have to be sold at a lower price than Y.??

Merits of this course of action?

(i) The workforce would be usefully employed for the next 13 weeks and then production of Y?would begin at once. Although redundancies would still seem inevitable, the company?would be creating as much work as it could for its employees.?

(ii) AB's customers would be made aware of the superiority of Y over X in terms of price, and?of AB's commitment to the new compound. AB's marketing approach would be both?'honest' and would also give customers an attractive choice of buying the superior Y or, for?a time, an inferior X but at a lower price. This might well enhance AB's marketing success.??

Demerits of this course of action?

(i) It is unlikely to be a profit-maximising option, because selling X at a discount price would?reduce profitability.?

(ii) Customers who get a discount on X might demand similar discounts on Y.?

(iii) Some customers might query the technical differences between X and Y, and question why?AB has been selling X at such a high price in the past – this might lead to some customer?relations difficulties.?

(iv) AB must decide when to reduce the price of X, given that Y cannot be made for 20 weeks.?The timing of the price reduction might create some difficulties with customers who buy X?just before the price is reduced.?

多做幾道

?Actual overheads cost $180,000 and 40,000 machine hours were worked.?

Actual overheads cost $170,000 and 40,000 machine hours were worked.?

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5

【論述題】

Prepare profit statements for each period and for the two periods in total using both absorption costing?and marginal costing.?

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6

【論述題】

Prepare profit statements for each of the six-monthly periods, using the following methods of costing.?

Marginal costing?

Prepare profit statements for each of the six-monthly periods, using the following methods of costing.?

Absorption costing?

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